The all-new BMW 1 Series is coming soon. Ahead of the launch of the DYNAMIC1, BMW India offered eight lucky winners a lifetime opportunity to drive the all-new BMW 1 Series in Germany.
The eight lucky winners for the
all-expenses-paid unforgettable experience to BMW Driving Circuit at Maisach
near Munich, Germany were chosen through THE DYNAMIC 1 EXPERIENCE
contest. Adding to the adrenaline rush, of being the first ones in India to
drive the dynamic all-new BMW 1 Series, the lucky winners also got the
exhilaration of driving the DYNAMIC 1 in the company of two of its biggest fans
– the Legendary Cricketer Sachin Tendulkar and the FIA GT1 World
Championship race driver from India, Armaan Ebrahim.
Sharing his experience of the
all-new BMW 1 Series, Sachin Tendulkar said, “The all-new BMW 1 Series is all
set to give driving a new meaning and meets all my driving requirements with
the incredible safety features, superb handling and fantastic breaking. I
look forward to driving the DYNAMIC1 in India soon.”
Open for participation from June 14,
2013 till June 30, 2013, THE DYNAMIC 1 EXPERIENCE contest saw enthusiastic
response and had more than 16,000 entries vying for a spot to drive the DYNAMIC
1 with Sachin Tendulkar and Armaan Ebrahim.
FIA GT1 World Championship race
driver from India, Armaan Ebrahim said, “The BMW 1 series looks to be the car
of the moment. A rear wheel drive car with 143 bop and an eight-speed automatic
transmission gearbox will be ideal for Indian conditions and will definitely
attract every young driving enthusiast in the country.”
A measure of the growing
anticipation ahead of the launch, the pre launch communication of the all-new
BMW 1 Series through its micro site www.dynamic1.in received more than 200,000
visits. The pre launch communication also resulted in more than 70,000 people
viewing the Sachin Tendulkar video talking about the all-new BMW 1 Series.
Mr. Philipp von Sahr, President, BMW
Group India said, “Customer experience and enthusiasm is pivotal to whatever we
do. The all-new BMW 1 Series is going to be synonymous with driving pleasure
and we wanted customers to experience it first with THE DYNAMIC 1 EXPERIENCE
contest. The response to the contest clearly highlights the growing interest
and anticipation for the all-new BMW 1 Series. The fresh, youthful and
stylishly updated design of the all-new BMW 1 Series will attract young
achievers in India and will set a new trend in the premium compact car segment
in India.”
Apart from the unforgettable all-new
BMW 1 Series on the test track, the eight lucky winners of THE DYNAMIC 1
EXPERIENCE contest also got the opportunity to explore the ‘BMW Welt’ world of
experience and an exciting display of both tradition and future trends at the
‘BMW Museum’.
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